Intel to Launch New Core with Nova Lake on Desktop First, Not in Data Center

## Intel's New Core with Nova Lake to Launch on Desktop First Intel has announced that its new core with Nova Lake will launch on desktop first, not in the data center. This move is seen as a response to AMD's decision to launch Zen 6 in the data center first. According to Intel's VP Robert Hallock, the company is "very serious" about executing its enthusiast roadmap and is gearing up for one of the most significant desktop CPU launches it has ever had. Hallock's comments come after AMD launched its new EPYC Venice CPUs in the data center, breaking with over a decade of AMD leading with a client release for its new architectures. Hallock hopes that enthusiasts will "do the math" and compare Intel's new core with Nova Lake to AMD's offerings. ## Intel's Architecture Sharing and Roadmap Intel's architecture sharing is not as clean as AMD's, with various codenames thrown around for each core with each new generation of products. However, Intel's core architectures share a lot of DNA. The new core with Nova Lake is rumored to be called Coyote Cove and will launch on desktop first, with whatever variation (or perhaps an entirely new core) working its way into Xeon eventually. Hallock has revealed that Intel has a back-to-back-to-back cadence of product for gamers and desktop users, built for that purpose. He has a roadmap that goes all the way out to 2030, but it's worth noting that he doesn't have processors in hand reaching out to that date. ## Regaining Trust with Arrow Lake Refresh Intel has made some efforts to regain the lost trust with the enthusiast community with Arrow Lake Refresh. The two CPUs in the range, the Core Ultra 5 250K Plus and Core Ultra 7 270K Plus, rank among the best CPUs for gaming, helping erode the narrative that the original Arrow Lake range set in stone. Hallock revealed that a "pretty much completely different" team worked on Arrow Lake Refresh, and that team is moving forward with Nova Lake. "We took a team that was time-shared with other businesses, and now this slice of the market has a full org structure inside Intel... they're putting real people with a lot of budget behind it, right? And having an owner, a sponsor, people that care about it, looking after it, custodians of that work, it makes a real difference," Hallock said. ## Hallock's Background and Philosophy Hallock spent 12 years at AMD, covering numerous significant milestones, including the introduction of Ryzen and the Zen core, and AMD's first 3D V-Cache CPU. He joined Intel in 2023 and has overseen the launch of Arrow Lake and Arrow Lake Refresh. As a technical marketing leader, Hallock doesn't meddle in the nuts and bolts of processor design, but he covers the rollout of products, including aspects like naming and branding. Hallock's philosophy on how the market should run and what people should get for their dollar is born partially out of his time at AMD. He believes that having a full org structure inside Intel, with real people and a lot of budget behind it, makes a real difference in the products that are released. The full interview with Hallock can be read at Tom's Hardware Premium site.